Disclaimer

What you read on Ascendant Africa and who stands behind it.

In short

  • Opinion pieces show the views of their authors only.
  • People we interview speak for themselves.
  • Sponsored content and partner releases carry a clear label.
  • Our stories give information and do not replace professional advice.

General information

Ascendant Africa is owned and published by Zinduka Media. We work to publish accurate and fair stories. The content on this website is for general information and reading only. We cannot promise that every detail is complete or current at the time you read it.

Opinion and analysis

Stories in our Opinion and Analysis section and any article marked as opinion, commentary or a column show the views of the named author. Those views are the author's own. They do not represent the views of Ascendant Africa, Zinduka Media, our editors or our partners.

Interviews and quotes

When we interview or quote someone, the views and statements belong to that person. We report what was said. A published interview does not mean that Ascendant Africa or Zinduka Media agrees with it or confirms every claim in it.

Guest contributors

Guest writers and contributors are responsible for their own opinions and for the facts they present. Our editors review submissions before we publish them. We may edit for length and clarity and we may decline to publish a piece.

Sponsored and paid content

Content paid for by an advertiser or sponsor carries a visible Sponsored label. The sponsor is responsible for what that content says. Our newsroom does not write or edit our news coverage for advertisers and partners.

News releases and partner content

We publish news releases and stories supplied by partners and organisations, including the African Media Agency. We label the source. The views and claims in that content belong to the organisation that issued it. We do not independently verify every release.

No professional advice

Our articles on business, finance, markets, health, law and other topics give general information. They do not give financial, investment, legal, medical or other professional advice. Speak with a qualified professional before you act on anything you read here. Ascendant Africa and Zinduka Media are not responsible for losses that result from decisions made using our content.

Photos, video and third-party material

We credit photos, video and other material when we know the source. If you believe we used your work without permission, write to us and we will review it quickly.

Links to other websites

Our stories may link to websites we do not control. We do not endorse these sites and we are not responsible for their content or their privacy practices.

Corrections and complaints

If you find an error or disagree with how we described you or your organisation, email info@ascendant.africa with a link to the story. We review every request and correct confirmed errors in the open.

Changes to this page

We may update this Disclaimer from time to time. The date below shows the latest version.

Last updated 19 October 2026. See also our Privacy Policy and Contact page.