Cookie Policy

How Ascendant Africa uses cookies and how you stay in control.

In short

  • We use a small set of cookies to run the website and understand how it is used.
  • Cookies that are not essential need your consent first.
  • You can change or withdraw your choice at any time.

What cookies are

Cookies are small text files that a website saves on your phone or computer. They help the website work, remember your choices and show us how readers use it. Similar tools such as pixels and local storage do the same job. We call all of them cookies on this page.

Who we are

Ascendant Africa is owned and published by Zinduka Media. This policy applies to ascendant.africa. It works together with our Privacy Policy, which explains how we handle personal information.

Types of cookies we use

Essential cookies

These keep the website secure and working, for example by remembering your cookie choice. They are always on.

Preference cookies

These remember settings you choose so the website feels familiar when you return.

Analytics cookies

These show us which stories are read and how readers move around the website. We use the results to improve our coverage and design.

Advertising cookies

These help show ads and measure how well they work. They apply only when advertising on the website uses them.

Your choices

When you first visit, a banner asks whether you accept cookies that are not essential. We do not set analytics or advertising cookies until you agree. You can change or withdraw your choice at any time using the Cookie settings link in the footer of every page.

You can also control cookies in your browser. Most browsers let you block or delete them. If you block essential cookies, parts of the website may not work well. These links explain the steps for common browsers.

You can opt out of Google Analytics across websites with the Google Analytics opt-out add-on.

Readers around the world

Ascendant Africa is read in many countries. We ask for your consent before we set non-essential cookies. This supports the rights you may have under the Kenya Data Protection Act 2019 and the laws of other places, including the European Union and United Kingdom rules, Nigeria's Data Protection Act 2023 and US state privacy laws. Our Privacy Policy explains your rights and how to use them.

Changes to this policy

We may update this policy when our cookies or the law change. The date below shows the latest version.

Contact us

Questions about cookies? Email info@ascendant.africa or visit our Contact page.

Last updated 19 October 2026. See also our Terms of Use.