Pesapal, Drift Consult Seal Strategic Partnership to Transform Africa’s Retail and Hospitality Sectors

Pesapal and Drift Consult have partnered to digitise retail and hospitality operations across Africa. Photo ~ courtesy.

    Pesapal and Drift Consult have partnered to digitise retail and hospitality operations across Africa. Photo ~ courtesy.

NAIROBI, Kenya – Pesapal, a leading African payment solutions provider, has announced a strategic partnership with business advisory firm Drift Consult to accelerate the adoption of RACK, an all-in-one business management and integrated payments platform.

The collaboration arrives as retail and hospitality players across the continent face mounting pressure from rising operational costs, evolving consumer expectations, and an accelerating shift toward digital commerce.

The combined solution aims to eliminate operational fragmentation by unifying sales tracking, inventory management, and multi-channel payment processing into a single ecosystem.

Under the terms of the agreement, Drift Consult will drive corporate strategy and implementation, helping merchants identify digital transformation opportunities.

All you need to know about the RACK platform 

Pesapal will provide the underlying technology infrastructure, securing payment processing across mobile money and card networks.

For retail operations, the RACK platform centralizes multi-outlet sales, providing real-time inventory tracking and automated payment reconciliation to reduce manual back-office workloads.

Pesapal and Drift Consult have partnered to digitize retail and hospitality operations across Africa. Photo ~ courtesy.
Pesapal and Drift Consult have partnered to digitize retail and hospitality operations across Africa. Photo ~ courtesy.

Within the hospitality sector, the system is tailored to fast-moving environments like restaurants and bars, optimizing order management and checkout workflows to improve customer turnover.

“Businesses today need more than a payment solution; they need technology that gives them visibility across their operations and helps them make better decisions,” said Agosta Liko, Founder of Pesapal.

The partnership focuses on practical value

“Our partnership with Drift Consulting brings together technology and business expertise to help retailers and hospitality businesses simplify how they operate.”

Ferdinand Eloto, Co-Founder of Drift Consult, emphasised that the partnership focuses on practical value.

“RACK gives businesses the visibility and tools they need to understand their performance, improve efficiency, and make more informed decisions,” Eloto stated.

The move signals a broader push by fintech providers to expand beyond commoditized transaction processing into comprehensive merchant software ecosystems.

By embedding operational tools into its core payments infrastructure, Pesapal aims to increase customer retention and capture a larger share of the enterprise technology spent in the region.

Dennis Lubanga
Dennis Lubanga
Dennis Lubanga has been a journalist for over 15 years. His interest in politics, climate change, the environment, and food security is deep and wide-ranging. He has worked for Nation Media Group, Y News Digital, TUKO.co.ke, and news9.africa. He is associated with reputable journalism initiatives like the Thomson Reuters Foundation, the African Uncensored Investigative Journalism Program, and The Nature Conservancy African Journalism Program. Among other platforms, the Annual Journalism Excellence Awards (AJEA) have recognised his work.

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