NBA Africa and Africell officially launched the new season of the Africell Jr. NBA League in Angola on Saturday, October 24th, at the Jaula Basketball Pavilion in Luanda, bringing together young players, coaches, parents, and community members for a day dedicated to basketball, skills development, and engagement.
The event marked the start of the latest edition of the league, which continues to provide boys and girls from all over Angola with opportunities to learn to play basketball, develop life skills, and participate in organized basketball programs.
The launch event kicked off with the NBA’s “Her Time To Play” initiative, a program designed to empower girls through basketball, simultaneously promoting leadership, self-confidence, and participation in sports. The event brought together 100 girls from across the city of Luanda for hands-on basketball lessons, mentoring activities, and life skills sessions led by NBA Africa coaches and volunteers, prior to the league’s official opening ceremony.
Following the event, participants took part in the opening games of the championship, which featured both women’s and men’s teams, demonstrating the talent and enthusiasm that continue to drive the growth of youth basketball in Angola.
Since its launch in Angola, the Africell Jr. NBA League has provided thousands of young people with access to basketball development opportunities, technical training, and organized competitions. The program has become one of NBA Africa’s leading youth initiatives in the country, contributing to the growth of grassroots basketball and creating pathways for boys and girls to develop both on and off the court.
The new season continues NBA Africa and Africell’s ongoing commitment to using basketball as a platform for youth empowerment, education, and community engagement throughout Angola. Through championships, skills development activities, and programs like “Her Time To Play,” this partnership continues to create opportunities for the next generation of Angolan athletes, while promoting inclusion, teamwork, and healthy lifestyles


